Search Engine Optimisation
SEO that takes you To new heights organically
In a nutshell, Search Engine Optimisation (SEO) is the art of making one’s website more visible in a given search engine (such as Google or Bing). Doing this requires a whole lot of technical expertise, some of which requires – surprise, surprise – copy!
SEO is the best way to help your website stand out from the rest. As a crucial pillar of search engine marketing, SEO offers a cost-effective (sometimes free) way for you to help market your business online – it can be applied to almost any digital asset you have.
SEO encompasses several methods and practices that help your website stand out. On-page SEO includes optimising each and every page in your website to match the words and phrases that people commonly search for, allowing your website to be a real contender whenever someone searches for something related to your brand.
Off-page SEO on the other hand is where a lot of the technical stuff come into the picture. From optimising different kinds of media on your website to optimising the code your site is made from, as well as ensuring that your domain has authority in search engines, SEO does a lot of things – so much so that it’s become a profession on its own!
Copywriting encompasses the essence of one of the most influential human skills to have ever been developed: the abilities to read and write. Without these skills, mankind would never have been able to share its collective knowledge with one another through stories and records – it’s no wonder that copywriting is considered to be a high-income skill in today’s digital world.
Simply put: without copy, you wouldn’t be able to effectively convey your brand’s message to your target market. Copywriting is and always has been one of the most crucial elements of marketing because of its ability to help brands effectively communicate with their potential customers.
Think about it, the mere fact that you’re reading this right now with all that focus proves just how critical copywriting is – without it, brands wouldn’t be able to share their stories.