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FAQs
Know more about your digital campaigns
Are you in need of assistance with your Google, SEO, Social media, or website campaigns? Look no further! We are here to provide you with the answers you seek. Our extensive collection of Frequently Asked Questions covers a wide range of topics. If you can’t find what you’re looking for, don’t hesitate to give us a call. Our dedicated and friendly team is ready and waiting to help resolve any queries you may have.
Google Digital Marketing FAQs
AdWords is an advertising system Google developed to help businesses reach online target markets through its search engine platform and partner sites. These partner sites host text or image ads that appear on the page after a user searches for keywords and phrases related to a business and its products or services. On Google.com, AdWords ads typically appear in specific locations at the top and right-hand side of a search results page.
You can choose keywords related to your brand, products, services, and industry for your AdWords account. When customers search for these phrases, your store’s ad will be served to them. You only pay when a user clicks on your ad and visits your website or calls your business using “click to call.”
All of our campaign managers are certified Google campaign managers. We liaise directly with Google on campaign insights and optimization techniques to ensure your campaign performs at the best level according to Google standards.
With a Google Search campaign we use certain selected keywords provided, please note these keywords should also be on the website to ensure the quality score of the ads is scored high. Should any of the keywords on the campaign not be on the website your campaign’s quality score will be low and you will pay more for the clicks.
Please note that when you search for your keywords, Google tracks the activity on your computer’s browsers. Meaning they keep track of your searches, when you see your ads that are good, please do not click on them as this will waste your money. However, if you do not interact with any ads, Google then keeps track of this and the next time you search they will display different ads to you.
Google display network is used to display ads to potential customers and target them according to their interests and information stored by Google. (Keep in mind this is what the tracking on Google is for, to look at customer behavior and target them accordingly.)
This is where the GDN banners come into play, these banners will be displayed to potential customers based on the demographics you want to target.
Google Ads remarketing is a form of online advertising that enables sites to show targeted ads to users who have already visited your site. Past visitors will see these ads while they are browsing the web, watching YouTube videos, or reading news sites, for example keeping your brand top-of-mind and enticing visitors to come back for more.
Google Shopping is a service provided by Google. It allows customers to search for, view, and compare products. To make use of Google Shopping, retailers will need to use two platforms: Google AdWords and Google Merchant Center. We do charge a setup fee for the whole setup to enable the campaign with Google’s shopping network, however, keep in mind that your website does have to meet certain requirements on the website to ensure this will work properly. Should you require any further information please do feel free to ask your production representatives.
Search Engine Optimisation (SEO) FAQs
SEO means Search Engine Optimization and is the process used to optimize a website’s technical configuration, content relevance, and link popularity so its pages can become easily findable, more relevant, and popular towards user search queries, and as a consequence, search engines rank them better.
Search engines recommend SEO efforts that benefit both the user search experience and the page’s ranking, by featuring content that fulfills user search needs. This includes the use of relevant keywords in titles, meta descriptions, and headlines (H1), featuring descriptive URLs with keywords rather than strings of numbers, and schema markup to specify the page’s content meaning, among other SEO best practices.
In simple terms, SEO means the process of improving your website to increase its visibility in Google, Microsoft Bing, and other search engines whenever people search for:
- Products you sell.
- Services you provide.
- Information on topics in which you have deep expertise and/or experience.
- The better visibility your pages have in search results, the more likely you are to be found and clicked on. Ultimately, the goal of search engine optimization is to help attract website visitors who will become customers, clients, or an audience that keeps coming back.
Each page of the website is optimized with keywords selected from the website and industry of the company. Additionally, we optimize the images placed on the website according to Google’s requirements.
NB: This will not improve your rankings on the website, it’s only to ensure that Google’s bots crawl the website to index it to the Google Search Engine.
Social Media FAQs
We have different campaigns within Social Media marketing here is a brief outline of each of the campaigns we can run for our clients such as:
- Website Clicks
- Page Likes
- Lead Generation
- Brand Awareness
Website Clicks campaigns are optimized to drive traffic and generate conversions on your website from ads targeted to specific audiences. These campaigns allow you to feature your website content with Website Cards – a powerful ad format that allows users to preview an image, related context, and a clear call-to-action in their timeline.
We begin developing your Traffic/Website Clicks campaign by selecting the page and website you’d like to advertise for – as well as selecting the correct target audience for your industry.
To target people who might be interested in your brand and the posts you share on Facebook. If these people like your ad, they will click on the call-to-action button and further like your Facebook Page. After they have liked your page, they will thereafter always see whatever you post or are interested in through Facebook.
We begin developing your Engagement/Page Likes campaign by selecting the page you’d like to advertise for – as well as selecting the correct target audience for your industry. With regards to the target audience, we can further include OR exclude a specific location(s) where we would like our ads to be shown. This includes a radius option of how far people can be reached by our ads.
Brand Awareness is the degree of a brand’s consciousness in the minds of its target customers. The success of every company begins with people knowing about its existence. We begin developing your Brand Awareness campaign by selecting the page and website you’d like to advertise for – as well as selecting the correct target audience for your industry. All steps after this are very similar to both the Page Likes & Website Clicks Campaign.
Lead Generation is the initiation of consumer interest or inquiry into the products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition, or for sales leads. We begin developing your Lead Generation campaign by selecting the page and website you’d like to advertise for – as well as selecting the correct target audience for your industry. With regards to the target audience, we can further include OR exclude a specific location(s) where we would like our ads to be shown. This includes a radius option of how far people can be reached by our ads.
Website Conversions help you to grow business on your website. Whether you want page visits, sales, or another action – website conversion ads encourage people to go to your website and do something; ie. Add a Product to Cart, Purchase, Get a Quote, Send an Inquiry, etc.
We begin developing your Conversion campaign by selecting the page and website you’d like to advertise for – as well as selecting the correct target audience for your industry. With regards to the target audience, we can further include OR exclude a specific location(s) where we would like our ads to be shown. This includes a radius option of how far people can be reached by our ads.
This is done upon request when organic posting is done and promoted on behalf of clients. Community Management means we manage all the social media platforms you have and that you post on. However, this is only done upon request. Please note that Content Calendars & Community Management is not included in the regular elements this will have to be costed for additionally.
Website FAQs
- Website Design
- All template-based websites are based on the available templates chosen from the
Elementor Library https://library.elementor.com - Shutterstock Images
NB: We recommend using images from the company and the projects they have worked on. If no images are available, we will source images from Shutterstock (if needed).
Content is written by Point B for pages required for the website, and information about the company as industry experts are required to write content.
We create a location listing on Google, to ensure the company name is searched as a location, Google Maps pops up in the results. More people search for businesses online than anywhere else, so it’s important to make sure your local business listing can be easily found on Google and Google Maps.
SSL hosting includes a security certificate that Google requires for domains. Keep in
mind that this is a basic hosting package and the disk space allocated is nothing more than 10GB. Should you require more disk space we do have other packages available.
NB: Email support and creation are included in the package.
This is a plugin that enables customers to contact the company directly on a WhatsApp business account. This works the same as a regular WhatsApp number.
